Manifesto
A new exclusivity
We believe in exclusivity. In a new one, though. And all our products endorse it. An exclusivity linked to an alternative mindset of those who acquire them. What makes our products exclusive is not the price; it's the certainty that, with them, our customers will satisfy their demand not to become mainstream.
A refuge of standards for non-standards
We want to be the meeting point for those making and those looking for products out of the ordinary. A refuge where you can find a selection of icons that transcend time, as well as new interpretations of everyday standards. Regardless of the origin, we believe in a sustainability linked to product consumption. We avoid those items that perish too soon because of trendiness. We believe in a truth built around timelessness.
Everyday pleasure pills
We conceive our products to be enjoyed rather than to be consumed. Every single day gives us eventual chances to celebrate a certain pleasure in living, no matter how insignificant those may be. We want to be supplier in these moments, the landmark for everyone who has anything to celebrate.
More than a shop
Indeed, we have a physical store and an online shop. But this is not sufficient for us. We want to build a community rather than just gather customers. And this is why we frequently champion initiatives that aim to push the same spirit embodied in our product selection one step further.
